![]() ![]() The Dangers of Investing in Information Tools If you can find out who these people are and engage with them, you can multiply your network manifold. People who share, retweet and like your content are your most important assets. Engage with people who promote your content ![]() For example, if you see that a competitor gained a link from a ‘Resources’ page, there’s a good chance you can jump in and get a backlink as well. ![]() Once you have the answers to these questions, it becomes much easier to build backlinks. What websites are linking to your competitors? What kind of content gets the most backlinks? Who is sharing your competitor’s content on social media? I have used this tactic multiple times both here and our other sites with great success. Knowing what kind of content actually gets shares and search traffic will help you find ideas for your own site.įor example, if you see that list-based posts targeting specific interest groups (like the “10 Things Only Gamers Will Understand” posts you see on Buzzfeed) get a ton of shares, you can create more content in a similar vein and get a slice of the traffic. If you see that a particular keyword gets your competitor tons of traffic, you can bet that targeting similar keywords will do the same for you. What kind of content are your competitors creating? How is it performing in search and social media? What keywords are bringing them big profits?įinding answers to these questions will help you create content that actually gets traffic. ![]() The four most important ones I can think of right now are: 1. There are countless reasons why you need marketing insight. Sure, you’re pumping out keyword-oriented content, but you have no idea of what works. That’s exactly what marketing without insight is like. How about I spun you around a few times too, so you had no idea what direction you were shooting? Let’s dive in! Why Do You Need a Marketing Insight The links to Ahrefs in this review are affiliate links, so if you learned something useful and are interested in the tool, feel free to buy through it and support the site. I’ll close with some real-life case studies of results from the software. Instead, I’ll do a deep dive into why you need insight into your own as well as your competitor’s content.Īs I do that I will zoom in on individual tactics you can use for your site using these features. Welcome to your new Inbound marketing dashboard □Īs always, I’m not going to sell you the tool. ![]()
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